Bob Shaff founded his firm, Customers for Life Consulting in 1992. Customers for Life Consulting
is a marketing consulting firm, dedicated to helping clients improve customer and employee
satisfaction, engagement, and loyalty. Customers for Life Consulting assists clients to get better
faster than their competition by engaging their employees and by helping them to provide Remarkable
Experiences for their customers.

Bob speaks on the topics of customer loyalty and Remarkability at corporate events and to
companies seeking to improve customer loyalty and employee engagement. Bob is a member of the
National Speakers’ Association.

Prior to this, Bob was the Manager of Marketing Operations for IBM Corporation, providing sales and
service support for IBM customers throughout Southern Arizona. During Bob’s IBM career he held
multiple sales and marketing management positions in the banking, finance, health, and government
industry groups for IBM. As an IBM marketing representative, Bob earned selection as IBM’s top
salesman in the IBM Western Region.

Bob holds a Bachelor of Science degree in electrical engineering from the University of Arizona. He
is a member and the past President of the Rotary Club of Tucson, past board president for Arizona’s
Children Association, and a past member of the Board of Directors for Goodwill Industries of
Southern Arizona.

Bob and his wife, Lynda, have 3 grown sons, and reside in Tucson, Arizona. Bob enjoys playing
racquetball and rooting for the University of Arizona Wildcat sports teams.